5 October 2010

The Edit


The edit is going well. We had a very productive editing cession with Jamie Riordan from Propeller Media yesterday. Jamie produced, directed and edited documentaries for Al Jazeera English, CNN, and Sky amongst others. He is now directing trailers in Qatar for Doha Film Institute.

Georgina and I came back from our shoot in South Africa and Germany with fantastic content. We managed to interview pretty much everyone we were after from NGO representatives, to the drug company's spokespeople, government officials and, of course, community members and pelargonium harvesters. We had to cut 22 hours of footage down to 26 minutes.

What we found most challenging in this edit was to give a clear analysis of the challenges faced by pharmaceutical companies prospecting plants in countries like South Africa, and also question the idea of "fair trade" looking at where it could be failing, through the story of the pelargonium plant.

There is only one way to find out if you think we succeeded in our mission and we hope you get to view the documentary soon wherever you are in the world.

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